It is undeniable that the images of the rally flag, the war flag, or even the patch are memorable.
In the United States, one of them is often a snake, a symbolic image that is often seen.
In this article, we will talk about an image that features a snake as an important element, "JOIN, or DIE".
"JOIN, or DIE"
It is a propaganda cartoon about "pushing for freedom".
By Benjamin Franklin, published in the newspaper
The Pennsylvania Gazette, May 9, 1754.
This is considered the first political cartoon to depict the history of British colonialism in the Americas and the creation of the American nation.
The image shows eight sections of a snake cut off from each other. Each section is labeled with the abbreviation of the name of the colony.
There were 13 districts at that time, consisting of:
Massachusetts, New Hampshire, Rhode Island, Connecticut
All four are counted as New England.
New York, Pennsylvania plus Delaware, New Jersey, Maryland, Virginia, North Carolina, South Carolina and Georgia (not counted)
All 13 districts, arranged along the coast, were grouped into 8 main areas.
Of American descent that has become one of the current states of the United States.
The purpose and role of images
Benjamin Franklin realized that
If the British colonies were not united, they would have no way to fight the enemies on all sides.
This led to the idea of sending a message to unite the people in the British colonies.
The inspiration for the image, Franklin, was adapted from a folktale.
It is said that if a snake that is broken into two pieces can be reattached,
Before the sun sets, the snake will come back to life.
This message quickly reached people's hearts when they saw this picture.
That's because the image of a separated snake makes us think back.
Unity or how venomous is a snake?
Because in that century, there was competition and trade with other colonies such as
French colonies, Spanish colonies, Indians
During the Seven Years' War (The French and Indian War)
American Revolutionary War
Although the origins of the image are almost 20 years apart, its popularity
And the meaning of the picture never faded from the hearts of the British colonists.
An American ancestor before the Declaration of Independence
British colony before it became the United States.
This image has been reprinted by several publishers.
To unite and push for independence from the British Empire.
For example, in 1774, one publishing house published a newspaper.
The Massachusetts Spy collated, condensed, and printed the images as a headline.
For every daily newspaper, to emphasize the stand up against
Intimidation, oppression, exploitation 
The published modified image shows a full-length snake instead of the usual serpentine.
Along with the initials, this time Georgia joined in to show solidarity.
Facing the dragon, which is the symbol of the British Empire.
This message has been interpreted from both perspectives.
The colonial side believed in the unity and freedom that they had chosen.
On the other hand, the loyalists of the British Empire saw it as an insulting act.
Lack of respect for one's mother country
Finally, if it can be said that the image "JOIN, or DIE" has a similar meaning
With the Thai phrase that promotes unity, it says "United we stand, divided we die."
That every reader has probably said to family members, siblings, or close friends.
To unite the group in the same direction.
Source
https://www.patriotwood.com/blogs/news/join-or-die-a-symbolic-banner-in-americas-history
article
"JOIN, OR DIE" - A SYMBOLIC BANNER IN AMERICA'S HISTORY
Translated by Teetat Rinchai on 09/10/2020